Laila headshotCo-Founder and Chief Impact Officer DARE2 & DARE2mansion

Laila Pawlak runs the award winning company DARE2, a Positive Impact Agency and think tank for developing transformational customer experiences. She is a sought after speaker, facilitator, investor, and high level innovation consultant helping to guide corporates and entrepreneurs all over the world.

Laila is one of the few European adjunct faculty at Singularity University, speaking about customer experiences. She also moderates the Executive Program at Singularity University at the NASA campus and is one of the founding members of the SingularityU Copenhagen Chapter.

Laila also launched thinkubator – a corporate, crowdfunded incubator that helps corporates work with entrepreneurs and establish their own incubator to kickstart innovation, leverage technology and deep dive into the exponential thinking mindset. Similarly, she co-founded the innovation hub DARE2mansion – a 1300m2 Professional Playground in Copenhagen, which serves as an incubator, co-working, and event space where entrepreneurs, businesses, and academia can come together to create unique experiences and new businesses.

Along with her partner Kris Østergaard, Laila is the author of the popular customer experience model The Fundamental 4s: How to Design Extraordinary Experiences in an Exponential World. On top of this Laila Pawlak runs a professional network based on diversity as well as a number of non-profit projects including THE STARTUP BUZZ, a transformational journey for entrepreneurs during Global Entrepreneurship Week.

Laila holds a degree in innovation and entrepreneurship and a graduate diploma in business administration; organization and management. She is among other things a Certified Experience Economy Expert, certified coach, one of the world’s leading LEGO Serious Play facilitators, and an ExO Expert. Laila has received the prestigious Experience Management Achievement Award, been recognized as one of the most talented business executives in Denmark by the leading national business magazine, and was nominated for Female Entrepreneur of the year twice.

How to book or contact Laila:


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Keynote topics

NEW: Exponential Organizations: why they're 10x better, faster, and cheaper than yours (and what to do about it)

We are living in an exponential age that requires a new organizational structure. Based off of the best selling book, this keynote explains the key attributes of ExOs and what you can do to become one. Read more…

Entrepreneurship: how to think like an entrepreneur and change the world

This is a crash course in developing your inner entrepreneur. Based off of our trend research, we discuss the key attributes of the entrepreneurial mindset and how you and your organization can leverage it to change the world.

Startup ecosystems and why you want to be a part of them

Innovation is really not easy. However, it gets better with a little help from friends. Laila is a co-founder of the entrepreneurship hub and co-working space DARE2mansion. This talk delves into how to design startup ecosystems that will spark entrepreneurship no matter what business your in.

The Fundamental 4s: Designing extraordinary customer experiences in an exponential world

We take an unapologetic customer perspective and outline the fundamentals your business needs to create amazing customer experiences. Doing so creates loyal superpromoters and keeps your business relevant in an exponential world. Read more…

Purpose and profit: creating positive impact

Purpose and profit should not be mutually exclusive. Powerful organizations today are driven by a purpose that is greater than themselves. This keynote discusses how to discover your true purpose and how to make the most of it to make scaleable positive impact.

Megatrends: What They Are and How They Influence Your Business

Do you know how your customers’ attitudes and industry at large are changing? This eye-opening keynote looks at today’s most pressing megatrends in relation to your business in order to grasp their influence and how you can use them to grow.

Get to know Laila

Singularity University Spain Summit on Customer Experience

Danish Interview on Innovation and the Future

During the Service Design Days 2016 in Barcelona Laila was one of the popular keynote speakers at the second day of the event. The attendees from over 15 different countries loved her energetic keynote. She gave them an important insight in the future customer, and explained them about the Fundamental 4s. Some reactions: “Loved it!”, "Laila is a super powerful woman!”, “Laila inspired me!”.
Inge Keizer
Organizer, Service Design Days
Laila came to Sime in Stockholm and blew the crowd away! She’s got spot-on content and with a powerful stage presence she sure knows how to get her message through. Please come back to Stockholm soon!
Hannes Sjöblad
Keynote Speaker and Advisor on Biohacking, Cybernetics and the Impact of Exponential Technologies
DARE2 has the ability and tools to get a company to move FROM GOOD TO GREAT. You have an exceptional ability to get the best out of a company and optimize the right places for the benefit of customers, employees - and not least the bottom line. At a high professional level and with great commitment DARE2 manages to convey even complex messages so that everyone can understand it and use it actively.
Conni Falkner
Head of administration at Nordia Law Firm
In the summer of 2011, I had the pleasure of hiring DARE2 to convey a survey of our main creditors in Betalingsservice. The approach was both qualitative and quantitative. DARE2 Managed to navigate both with flying colors! I was very pleased in the bold method and approach that no doubt left a positive impression of Nets in our costumers minds and gave us the in depth analysis we needed. I will highly recommend DARE2, and I will no doubt consider using them in future projects.
Dorthe Grabau
Senior Business Development Manager at KMD