Laila Pawlak runs the award winning company DARE2, a Positive Impact Agency and think tank for developing transformational customer experiences. She is a sought after speaker, facilitator, investor, and high level innovation consultant helping to guide corporates and entrepreneurs all over the world.
Laila is one of the few European adjunct faculty at Singularity University, speaking about customer experiences. She also moderates the Executive Program at Singularity University at the NASA campus and is one of the founding members of the SingularityU Copenhagen Chapter.
Laila also launched thinkubator – a corporate, crowdfunded incubator that helps corporates work with entrepreneurs and establish their own incubator to kickstart innovation, leverage technology and deep dive into the exponential thinking mindset. Similarly, she co-founded the innovation hub DARE2mansion – a 1300m2 Professional Playground in Copenhagen, which serves as an incubator, co-working, and event space where entrepreneurs, businesses, and academia can come together to create unique experiences and new businesses.
Along with her partner Kris Østergaard, Laila is the author of the popular customer experience model The Fundamental 4s: How to Design Extraordinary Experiences in an Exponential World. On top of this Laila Pawlak runs a professional network based on diversity as well as a number of non-profit projects including THE STARTUP BUZZ, a transformational journey for entrepreneurs during Global Entrepreneurship Week.
Laila holds a degree in innovation and entrepreneurship and a graduate diploma in business administration; organization and management. She is among other things a Certified Experience Economy Expert, certified coach, one of the world’s leading LEGO Serious Play facilitators, and an ExO Expert. Laila has received the prestigious Experience Management Achievement Award, been recognized as one of the most talented business executives in Denmark by the leading national business magazine, and was nominated for Female Entrepreneur of the year twice.
How to book or contact Laila:
Singularity University Spain Summit on Customer Experience
Danish Interview on Innovation and the Future
DARE2 has the ability and tools to get a company to move FROM GOOD TO GREAT. You have an exceptional ability to get the best out of a company and optimize the right places for the benefit of customers, employees – and not least the bottom line. At a high professional level and with great commitment DARE2 manages to convey even complex messages so that everyone can understand it and use it actively.
In the summer of 2011, I had the pleasure of hiring DARE2 to convey a survey of our main creditors in Betalingsservice. The approach was both qualitative and quantitative. DARE2 Managed to navigate both with flying colors! I was very pleased in the bold method and approach that no doubt left a positive impression of Nets in our costumers minds and gave us the in depth analysis we needed. I will highly recommend DARE2, and I will no doubt consider using them in future projects.