The Fundamental 4s eBook: How to Design Extraordinary Customer Experiences in an Exponential World
The Fundamental 4s is an easy to use model for designing extraordinary customer experiences in an exponential world. It’s a simple framework to design offerings that positively impact your customers to make them BE, DO, FEEL, and/or LOOK BETTER.
The Fundamental 4s is used around the globe and has been presented as a tool at Singularity University, Google, Danske Bank, Lufthansa, and Bang & Olufsen amongst others.
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Here’s what people are saying:
The fundamental 4s from @DARE2dk at #MaOf2015: Be better DO better, LOOK better, FEEL better. Good framework.
— Joe Pine (@joepine) 19. oktober 2015
Empezamos el último día de Google Partners Lead junto a Laila Pawlak, la primera oradora del día. #SoyGooglePartner pic.twitter.com/ADwBAmSglK
— Wasabi (@Wasabi_MD) 10. september 2016
Spontaneous claps when @DARE2dk presents @BeMyEyes @Singularityu program as a BE better company #Fundamental4s pic.twitter.com/wuqJPMpyYw
— Kris Østergaard (@KrisOestergaard) 11. marts 2016
We use the Fundamental 4s every time we make a decision around the brand – Jannie Essendrop, Marketing Director, PPG Architectural Coatings
— The Fundamental 4s (@Fundamental4s) 21. oktober 2016
Just heard @DARE2dk talk about #fundamental4s it was amazing, I just got upgraded. #sime15
— Olof Nilsson Heijer (@OlofNHeijer) 10. november 2015
“Consumers don’t buy because of you, the company, or the technology. They buy because of the Fundamental 4s” @DARE2dk #SDDBCN pic.twitter.com/u5GnYoEv7Q
— Zoom (@Zoomterest) 8. oktober 2016
Have an idea for a Fundamental 4s company?
We’re looking for companies that make their customers BE, DO, FEEL and/or LOOK better! If you know an awesome example, let us know!
We will review your recommendation and potentially include it as an example in future presentations, blogs, or in the updated version of The Fundamental 4s Book!