The Fundamental 4s eBook: How to Design Extraordinary Customer Experiences in an Exponential World

The Fundamental 4s is an easy to use model for designing extraordinary customer experiences in an exponential world. It’s a simple framework to design offerings that positively impact your customers to make them BE, DO, FEEL, and/or LOOK BETTER.

The Fundamental 4s is used around the globe and has been presented as a tool at Singularity University, Google, Danske Bank, Lufthansa, and Bang & Olufsen amongst others.

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We will review your recommendation and potentially include it as an example in future presentations, blogs, or in the updated version of The Fundamental 4s Book!

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