Free White Paper on the Fundamental 4s!

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Here’s what readers are saying

I love the ideas in this white paper! If you want to be customer-centric, then you must understand what makes customers tick in today’s world of experiences. Let Laila Pawlak and Kris Østergaard be your guides in realizing how to make customers BE better, DO better, FEEL better, and LOOK better. Then let these Fundamental 4s guide your business.
– B. Joseph Pine II, co-author, The Experience Economy, Authenticity, and Infinite Possibilities

“We use the Fundamental 4s every time we make a decision around the brand. The Fundamental 4s provides a simple, structured way of making brand decisions from the customer’s perspective. 
– Jannie Essendrop, Marketing Director, PPG Architectural Coatings

“Simplicity isn’t simple – but DARE2 reduced it to the max. That’s what we were looking for. Just a clear, simple and meaningful model to work with.”
– Nicolas Perrot, Customer Experience, Lufthansa Airlines


How to Design Extraordinary Customer Experiences in an Exponential World

Exponential technologies and new business models are drastically changing the business environment. Whether you are a startup or running a large corporation, the number of potential opportunities and the risk of being disrupted have increased dramatically.

So, what’s a company to do in order to tap the potential and stay ahead of the game in this complex, chaotic and increasingly fast paced world we live in? The answer lies in focusing on what really should be at the core of any business: honoring your customers’ deepest motivations. 

This white paper provides a sweet, short & to the point deep dive into the upcoming book The Fundamental 4s – Designing Extraordinary Customer Experiences in an Exponential World.

Get a free copy by filling out the information above and we’ll send you a link right away! 

See a preview!

See a preview!