Actionable Insights

Our research takes an unapologetic customer perspective (it’s all about them!). We use ethnographic studies, applied neuroscience, and in-depth interviews to help our clients understand the motifs and barriers of their customers. We also conduct extensive megatrend research about entrepreneurship and generation Y and X.

Qualitative Research


Ethnographic Studies

Customer Workshops

Deep Interviews


Focus Groups

Co-creation Workshops

Some past clients include


Book today!

If you have any questions or requests in terms of booking, shoot us an e-mail. We’re always excited and open to talking about potential partnerships.

Recent articles

FEEL BETTER Marketing – Why Frangrances Make Sense

FEEL BETTER marketing – why frangrances make sense

Do you know that each time you visit a nice smelling store you are very…

Be My Eyes – How One BE BETTER App Became The Largest Community For The Blind

Be My Eyes – how one BE BETTER app became the largest community for the blind

Recent advancements in technology have led to the development of more convenient, mobile forms of…

Why Opower Is A Great LOOK BETTER Company

Why Opower is a great LOOK BETTER company

How do you make your customers LOOK better? Seriously, what actions do you take to…

Mobilepay – The DO BETTER App That Won Over Half The Danish Population

Mobilepay – the DO BETTER app that won over half the Danish population

In May 2013 Danske Bank, the largest bank in Denmark, launched a new App called…